He expects Tom Petty and the Heartbreakers auto sales to fall 10

He expects outline auto sales american girl lyrics details to fall 10.5 percent globally in 2009 amid further industry restructuring."Even Toyota, one manufacturer that seemed bullet proof so far, is making cuts," Pratt said.While faring better than the U.S. automakers, Toyota Motor Corp is forecasting its first-ever operating loss for the business year to March 31 and it has also put on hold plans to complete a new assembly plant in Mississippi.Ford and GM, preparing for a further plunge in demand, have cut first quarter production plans by 38 percent and 53 percent, respectively, from a year ago.THE NEW AUSTERITYErich Merkle, an auto industry consultant based in Grand Rapids, Michigan, said Detroit's automakers would have trouble getting the world to focus on their vehicles when their very survival is being questioned."The economics of the situation definitely are difficult, there is no question," Merkle said.GM, Chrysler and Ford -- which typically have extravagant product introductions and multi-million dollar displays -- have cut back on auto show budgets and Japanese automakers also plan for a low-key presence.Chrysler, which some analysts say could be participating in its last Detroit auto show, has toned down the bombast in favor of a straightforward approach. It has scrapped the Jeep waterfall, complimentary computer Internet access and free lunches at its stand, spokesman Rick Deneau said.In 2008, Chrysler punctuated the introduction of a redesigned Dodge Ram pickup with a cattle drive in front of the show venue complete with cowboys and Texas Longhorn cattle.The previous year, the automaker's new Jeep Wrangler broke through the front window of Cobo Hall in its world debut.Chrysler also has dropped its sponsorship of a firehouse converted into a pub for reporters under the new austerity drive. The automaker provided free food and drinks -- served by top auto executives and celebrities -- to reporters during the press preview, an enormously popular spot for the media.GM, on the other hand, has eliminated its annual fashion show that was usually headlined by a Hollywood celebrity.Honda Motor Co will have a booth but no press conference, foregoing an opportunity to play up the debut of its all-important new Insight -- the first of its next generation of low-cost hybrid cars.In a departure from the past, few executives from Japan are attending the show. Honda CEO Takeo Fukui will skip the show for the first time since taking the helm at in 2003.But in a bright spot, KeyBanc Capital Markets analyst Brett Hoselton said that despite the deterioration in the outlook for global vehicle sales, auto supplier stocks have performed well since November, rising 25 to 150 percent driven primarily by investor optimism that auto sales may have bottomed.(Additional reporting by David Bailey, Soyoung Kim in Detroit and Chang-Ran Kim in Tokyo; Editing by Bernard Orr). By Sue Zeidler and Anupreeta Das Stocks  |  Media LOS ANGELES/LAS VEGAS, Jan 9 (Reuters) - Hollywood istoning down the glitz at the annual Consumer Electronics Showas studios seek cheaper, more practical ways to sell movies andtelevision programs.

Celebrities such as actor Tom Hanks, singer Stevie Wonderand rhythm & blues star Usher did show up to endorse gadgets bytheir corporate sponsors, but such sightings were few at theonce-extravagant show in Las Vegas . Regulars like Walt Disney Co (DIS.N) Chief Executive BobIger and CBS CEO Leslie Moonves were notably absent breakdown petty . And whileCES officials insist more studios than ever attended, studioexecutives admitted to sending far fewer people than before don t do me like that petty . Media executives kept mum or were unavailable for commentbut studios like Time Warner Inc (TWX.N), News Corp (NWSA.O)and Disney have signaled they were cutting back on travelexpenses, saving millions of dollars a year free fallin .

The shift comes as alternative marketing strategies havesprung up . Viral marketing uses email to share messages, videosand media online, along the lines of the mystery-filled Webpromos for the 2008 sci-fi movie "Cloverfield." And socialnetworking sites such as Facebook or Second Life have addedcorporate applications free fallin petty . Underscoring the trend, Apple Inc (AAPL.O) withdrew fromthe Macworld Expo last week after years of news-grabbingannouncements by CEO Steve Jobs at the erstwhile mecca for theMac-faithful free falling petty . The company said it preferred to pursue its owntailored marketing campaigns gone gator . "As part of our larger cost containment initiatives, we'recurtailing travel unless it's really critical for businessreasons and I'd imagine that fewer people are going toconferences," said one studio executive, referring to CES aswell as the Sundance Film festival and the National Associationof Television Program Executives conference in Las Vegas.

"Some of these shows have grown less relevant asprogrammers find different ways to market their material," saidanother executive from a different major studio . LOW-KEY BUT THERE In keeping with last year, both Sony Corp (6758.T)(SNE.N)and General Electric Co's (GE.N) NBC Universal turned up atCES, but few others stepped up to the plate in a similarfashion hard promises . NBC broadcast the "Today" show on Friday, while SonyPictures Television begins shooting 10 episodes of "Jeopardy!"on the CES show floor from Friday evening heartbreakers lyrics . NBC's low-key booth -- more a wide, expansive space -- atCES contented itself with screening clips of hit series like"Heroes" and "30 Rock," while the Sony booth ran "Quantum ofSolace" and "The Pink Panther 2." "It's a natural for Sony because they're a consumertechnology and a content company . And NBC demonstrated with theOlympics its continued focus on multiplatforms," said KaanYigit, analyst with Solutions Research Group But he questioned the benefits for media companies. "There's no major short-term potential or financial gainfor content companies at CES, so the benefit is medium tolong-term by being exposed to how the technology side isevolving and how to recognize and take advantage of newopportunities," he said. CES, run by the Consumer Electronics Association tradegroup, has long been a mecca for gadget-seekers, but started todraw media companies in the late 1990s as the buzz about theconvergence of digital devices and content grew.This year, Disney-ABC Television Group President AnneSweeney hinted at the possibility of using a new Intel Corp(INTC.O) chip to launch interactive programming thatcomplements hit shows like "Lost," in her CES address.